Everything is Madeup.
Every rule, market, business, and invention that exists today is because someone made it up. And that’s our superpower, to imagine what’s missing or needed and then make it real. We build products, companies, and futures we believe should exist.
Come make the world with us.
What we do?
We turn imagination into reality. We run a venture studio that takes ideas from zero to one, shaping them into useful products, meaningful companies, and futures that should exist.
Some ideas are born in-house; others come from people who share our philosophy, but all are built with the same energy: to create what’s missing. We are patient, long-term partners on projects we believe in, driven not by short-term profits but by the impact these ventures create. We thrive on working with people who choose to do what no one else would, even when it’s hard. Sector-agnostic and community-first, we build alongside our tribe. We ideate, incubate, build, and grow ventures across sectors, supporting them with design, content, tech, and strategy until they can stand on their own or scale with partners.